I am hyper aware of the culture industry this week and cannot watch television without noticing how this industry is capitalizing on human emotions and desires.
In our lecture this week we discussed the Marxist ideology that in this society of capitalism we are cut off from our humanity because we have to sell the products and services we create instead of enjoying the satisfaction that comes from creating. Instead products and services and being produced for someone with power who will turn around and sell them to make money. Because of this division of creative energies and capitalism we are essentially forced into buying back our own humanity.
This emotional commercial above is using my human romantic tendencies and desire for love to sell their service. They know that there is a good chance that I might use their service because if I do I could find true love forever.
Wednesday, May 26, 2010
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment
Thanks for your comments! I learn from all of you.